My path to product design wasn’t linear.

 

I earned my Master of Law from Vilnius University and spent four years in the legal field, sharpening my skills in critical thinking, attention to detail, and navigating complexity.

 

Then I moved into digital marketing for a fast-growing SaaS product—where I learned, sometimes painfully, how poor design decisions can cost a business time, money, and trust.

 

That was my “a-ha” moment. I realised the people shaping a product’s experience weren’t just making things look good—they were influencing whether a business succeeded or failed. From then on, I focused solely on design.

 

Far from being “lost between disciplines,” my journey has been about building a multidisciplinary toolkit. Law gave me precision and structure. Marketing gave me an understanding of user behaviour and the business context behind every decision. Together, they help me make design choices that are not only creative but also commercially sound.

 

Since then, my focus has been on connecting the dots—using research, structure, and visual clarity to design experiences that remove friction, build trust, and deliver real value to the people who use them.

 

At the heart of my work is pragmatic optimism—a belief that design should face challenges head-on and turn frustration into motivation. It’s about creating tangible, lasting improvements, grounded in reality but driven by the conviction that better is always possible.