My path to product design was not a straight line - I graduated from Law (Master of Law, Vilnius University) and worked in the legal field for three years. Then, I started working in digital marketing for another two and a half years.

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While working as a digital marketer with a promising and innovative SaaS B2C  & B2B product (CRM), I learned the hard way how wrong design decisions can lead to bad business (= time spent and money lost).

 

This was my “a-ha!” moment when I found out who is really responsible for shaping the experience of a product, and started to focus solely on this field.

 

If we take a step back to my career in law and marketing after that, all this may sound like I was lost between disciplines. However, this is not the case here - all the time I was doing exactly what I was interested in and what seemed the right thing to do at that particular time. 

 

Now, while being a product designer, I honestly feel that being fluent in a few disciplines allows embracing well-weighted design decisions.

 

My attention to detail and thoroughness came exactly from my legal knowledge. Logic and analytical mind help me to prepare detailed documentation during the research phase and when thinking of the information architecture.

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I have a holistic understanding of business processes and marketing, which adds the ability to know (i) where my work is coming from, and (ii) what others are going to do with my work later on. 

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Sound knowledge of the design principles and a good eye for aesthetics serve as a tool for my most recent work - helping Danske Bank’s Digital process automation (DPA) team with the design research, wireframing, prototyping, information architecture, and insights for the UI, mostly focusing on Business process management (BPM) operations.

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For me, the design is optimistic. It brings new things into the world. Designers (such as myself) take on problems, model them, frame them, and create responses through the distribution of material, real or virtual, in space.

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I believe that optimism is the only way forward. No, not that naive optimism, supported by people saying "I am a designer because I want to make people lives better, and to improve them" or to avoid calling out what's not working or just wrong just for the same of keeping it "nice looking." No, not that. But how I call it "pragmatic-optimism" which is focused on tangible action, and which understands how to turn frustration into motivation to create better things in the world.